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Wanna see the future? Look in the mirror. In a time where innovation is critical to help brands and agencies deliver, it’s important to remember that the most critical factor when it comes to creative technology is people. Humanity and empathy are the cornerstone for modern makers, and serve as the foundation of methodologies like design thinking and user-centered design. In this presentation, we explore approaches, examples and best practices for ensuring we see ourselves in our work, especially if we want to keep driving innovation.